When designing your PowerPoint presentation, it’s essential to ensure that it’s promoting you and/or your business professionally and effectively to your contacts. It needs to enhance your branding and image to your audience so that they get a clear idea of who you are and what you represent. If the design doesn’t match the content and message, then it will only leave your audience confused.
So here are 5 essential design tips that you need to consider when putting together your PowerPoint presentation.
Theme. Before you start creating your presentation, you need to think about what kind of image you want to promote to your audience. This will determine the kind of theme, colour scheme and font style you choose for your presentation. Whether you use one of the ready-made themes or design one yourself, take some time to think about which one is right for you.
Colour scheme. The colour scheme should match your branding and ideally should be the same one that you use on your website and/or blog so you have seamless branding across all your profiles. Whichever colour scheme you choose, make sure that any text, images, and graphics you put on the slides can be easily read by your audience.
Background image. You can add background styles such as images, textures and patterns to your slides. These are a good way to make your presentation stand out but again, make sure that your background doesn’t affect the visibility of any text or graphics that you put on the slide. If you do decide to add a background image then it’s a good idea to make it transparent so that it appears as a faded watermark.
Font. There are various factors to consider when selecting the right font. First of all, it has to be one that can be clearly read by your audience. Secondly, the font needs to match the tone of your presentation. Fonts like Arial or Calibri are fine for a professional presentation, but you may want to avoid fonts like Comic Sans if you want to be taken seriously. Finally, ensure that the font is the right size so that those sitting at the back of the venue can easily read the slides.
Save theme for future use. Once you’ve selected and adapted your theme, then save it so that you can use it again for future presentations. By using the same theme again, you will reinforce your company branding with your audience. They will therefore be more likely to remember you when they see another one of your presentations.
These 5 essential design tips for your PowerPoint presentation will mean that you will be able to promote your business professionally and effectively to your audience so that they remember you and your presentation long after the event.